Serotta Bikes

No company could possibly think about bicycles more than Ben and the rest of the team at Serotta. Responsible for initiating the bike fitting revolution and taking a scientific approach to making riders more comfortable and efficient on their bikes. Serotta is a company with the resources, and will, to truly innovate.

Why do we have Serotta when we already have Litespeed, Merlin and Lynskey? Serotta is the king of mixing titanium and carbon together and building an incredible smooth and compliant bike. Nothing is better than the Serotta Ottrott! And now with the new carbon Serotta HSG carbon and custom Serotta MeiVici, nobody does full custom carbon bikes better. And of course they are have the legendary Serotta Legend titanium bike as well. This bike has had a cult following for years.

We also have used and respect Serotta's dedication to advancing bicycle fitting services. We have had a great number of our staff over the past few decades working and specializing in the Serotta fitting philosophy. We were also invited to participate in the first Serotta Cycling Science Symposium in February of 2007. It was simply the greatest collection of cycling's top scientists, doctors, and designers ever to meet in one room.

And if you ever get a chance to meet Dave Powers from Serotta, he is in our top three of the straight shootingest people in the bike industry. We need more like him in the industry.

Its the time of year to make room for new Serottas! Thats good for you if your looking for sale and closeout Serottas! We have HSGs in full carbon and carbon ti on sale and ready to spread the holiday cheer! Check the sale page for the remaining offerings.